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About

My Story.
My Mission.

Cruelty free fashion

In a world where most businesses shy away from voicing an opinion because they feel it will alienate customers who have different views, we take a different approach. We’re a small company with big ideas and strong opinions and we think that sharing opinions is a good way to make new friends .

We might be small, yet we have strong opinions and the courage to make a stand for doing what is right. Because if we all kept silent, there would be no progress in the world towards defeating the many injustices and prejudices of racism, sexism, heterosexism and anti-semitism.

Our beef is with animal cruelty and we think most reasonably minded people would agree with us! Most people eat animals and wear animal skins without a second thought. Most have also heard about the climate crisis, about world hunger, destruction of the rainforests, species extinction, animal to human disease transmission (Covid-19). The majority however don’t realise that our choice of consuming animal products not only contributes to enormous animal suffering and cruelty but is also responsible for the long list of atrocities listed above. How do we find the courage to speak out and do what’s right? Read our full blog here!

OUR SYMBOL

The Protea flower symbolises not only natural beauty and enduring strength, but the ability to adapt and overcome adversity; a quality which inspired CS Lewis to write “hardships often prepare ordinary people for an extraordinary journey.”

Each hemp bag, emblazoned with its own orange Protea, represents the hopes and dreams of our artisans who meticulously handcraft each bag. Your support not only provides them with a living wage to support their families, but gives them the inspiration to start their own extraordinary journey.

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